Skills: Logo Design, Brand Identity, Print Design, Graphic Design
Skipworth is a high-end digital product and lifestyle photography studio. They asked me to design a recognizable logo for their brand that not only would stand out, but would also help present their bold and clean image that their studio achieves in all of their work. The logo was created using a pattern that adds a “skipping” motion to the logo while the yellow invokes the feeling of worth.
Skills: Social Media, Print Design
Showcasing a collection of projects I worked on with Ramsey Solutions. I primarily worked with the Publishing, Consumer Products,Live Events, and HR departments. During this time I created social media assets for seasonal marketing campaigns, digital and print booklets, updated store images, and advertising modules for book pages on amazon's website to name a few.
Role: UI/UX, Graphic Design
Software: Photoshop, InDesign, Illustrator
The Know Yourself Money Assessment is a financial assessment thats based off of Rachel Cruze’s book “Know Yourself, Know Your Money.” The assessment consists of 83 questions that are taken online after purchase. Once the user has completed the questions, a 30+ page containing their results is generated and emailed.
The biggest challenge with this project was the fact that two different versions were requested. One version that couples could take together, and another for individuals. This required two different layouts as the couples pdf had significantly more text than the individual.
I decided to make two wireframes after receiving content from the writer assigned to this project. The basic one, was an overhead view to get a sense of how the content would flow. Another wireframe was later built in InDesign with the content added.
Typography and colors were used from the already established brand identity guide of Rachel Cruze. Gold is used throughout the pdf(s) to highlight key information in order to help users skimming through the results.
Components were broken down into individual artboards contained in a separate Adobe Illustrator file. This allowed me to quickly and easily export each component to whatever specifications our development team needed.
To help users digest the amount of text contained in the assessment, page breaks were added to organize the content into sections. Each page break contains a title, part # (1-7), and a brief summary of the upcoming section.
Bar graphs were created as a visual aid to help users see their results. Each white dot on the graph contains a different blurb of text depending on the user’s questioniarre. Icons were added after the initial round of user testing to help keep users engaged while reading their results.
Skills: UI/UX, Product Design, InDesign
The Get Clear Career Assessment is a career assessment that consists of engaging questions to help identify your talents, passions, and mission in life so you can get an idea on what career is best suited for you. It’s based off of Ken Coleman's book “From Paycheck to Purpose.” I was brought on to design a 32 page results PDF that's emailed to you once you've completed the questionnaire.
Skills: Brand Identity, Logo Design
DRYFT is a surfing adventure company that hosts yoga and surfing retreats all over the state of NY. They also create hand shaped custom surf boards. The challenge, was to create a logo that best represented the rough and edgy lifestyle of surfing, as well as the calm and tranquil lifestyle of yoga.
Skills: Brand Identity, Logo Design
Custom Sleep is an app that keeps track of the quality of sleep and helps you get a good night's rest for overall better health. Rounded corners for the symbol and text were chosen to create a sense of well being and promote a calm, tranquility lifestyle. The different shades of blue reinforce these values to help promote a good night's rest.
Skills: Web Design, UI/UX, Front-End WP Development
LogoGarden is a DIY logo builder website that lets people create a logo design in minutes. They also offer custom products including designer logos, t-shirts, coffee mugs, outdoor signage, stationery packages, and custom logo brand identity packages to name a few. As a designer, I was brought on to work on all assets associated with LogoGarden's branding, as well as work with clients 1 on 1 with their custom products.
Colors
GRID
8-pt soft grid. Uses multiples of 8 to define dimensions, padding, and margins for elements.
Homepage
Industry pages
Industry pages consisted of over 32 different landing pages based on a specific industry such as, accounting, legal, sports, and travel. Each landing page follows a template with the look and feel customized to the associated industry. This customization includes: hero images, logos created by me using LogoGarden’s logomaker, and logos displayed in real life instances.
STATIONERY
