Skills: Logo Design, Brand Identity, Print Design, Graphic Design

Skipworth is a high-end digital product and lifestyle photography studio. They asked me to design a recognizable logo for their brand that not only would stand out, but would also help present their bold and clean image that their studio achieves in all of their work.

I choose to use neutral and yellow colors for their brand. Yellow invokes creativity and instills optimism and energy. Dark and neutral colors make a great pairing with yellow as they create a since of calmness to achieve overall balance. The symbol was created by combining the letter W, a pattern, and gold. The pattern adds a “skipping” motion to the logo while the yellow invokes the feeling of worth.