The Know Yourself Money Assessment is an online financial quiz based on Rachel Cruze’s book “Know Yourself, Know Your Money.” After completing 83 questions, users receive a personalized 30+ page report pdf with their results.
I expanded the Know Yourself Money brand into a full sub-brand system for the assessment, creating a visual language that supports both the financial content and Rachel Cruze’s personal style. This included identity elements, icons, data-driven layouts, workbook pages, and supporting digital and social graphics that made the assessment approachable, structured, and easy to navigate.
