Brand Identity, Logo Design, Graphic Design

DRYFT is a surfing adventure company that hosts yoga and surfing retreats all over the state of NY. They also create hand shaped custom surf boards. The challenge, was to create a logo that best represented the rough and edgy lifestyle of surfing, as well as the calm and tranquil lifestyle of yoga.

I choose to create a symbol based on the trident of Shiva (one of the principal deities of Hinduism). Shiva symbolizes the balancing and calming effect of all Yoga practices. The trident signifies that Shiva upholds all 3 states including waking, dreaming, and sleeping.

The color palette reinforces DRYFT's brand identity with black representing the rough/edgy lifestyle of surfing while the emerald representing the calm/tranquil lifestyle of yoga.