Drift is a New York–based surf adventure company running yoga and surf retreats. The goal was to create a visual identity that captured both the raw, high-energy side of surfing and the calm, restorative nature of yoga.
I built Drift’s logo around Shiva’s trident, a symbol of balance across waking, dreaming, and sleeping states. It mirrors the centering effect of yoga while nodding to the grit of the ocean. The color palette reinforces that duality: black for the rough, edgy surf culture and emerald for yoga’s tranquil flow with shades of white and gray to help promote that flow.
